The Smiley Company has partnered with Italian cookware specialists Giaretti to create a contemporary range of SmileyWorld branded non-stick cookwear.

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Thanks to Giaretti the SmileyWorld brand now enters into the kitchen world in a quirky and fresh way, bringing positivity, fun and plenty of smiles to kitchens around the world. A  first for the Giaretti group, this licensed range includes a range of different sized frying pans as well as baking moulds and trays all emblazoned with a whole host of different SmileyWorld icons in a range of bold and bright colours as well as the classic yellow colour that Smiley is famous for. The range will be available worldwide with prices starting at 6 euros and will be supported by various trade shows throughout 2012 in Hong Kong, Germany, UAE and Dubai.