Smiley, the world’s happiest brand, is delighted to announce its latest collaboration with Dedicated for SS15, distributed by Tshirt store and in their standalone retail stores.

Tshirt Store is a unique concept created for t-shirt enthusiasts by t-shirt enthusiasts and was founded in Sweden in 2006 to offer a complete range of super hip and sustainable t-shirts and accessories created by designers, illustrators, and artists.

It was a natural partnership for Smiley to collaborate with DEDICATED BRAND on a collection as the 2 brands share the same passion and ethos of creating amazing products that are dedicated to their consumer. For SS15 the DEDICATED team presents a fun and organic Smiley collection with highlights including a Smiley mash up tee shirt of the Mona Lisa (£29) and The Scream by Edward Munch (£29), as well as an all over Smiley shirt (£69), tee (£29) and 5 panel cap (£29.95).

Smiley Art

The iconic yellow Smiley features heavily across sweatshirts, t-shirts, shirts, caps, totes, and matching iPhone cases over black, white, and grey soft materials.

T-shirts with street styling continues to be at the top of today’s trends list because it emphasizes a way of life and allows for total self-expression and this latest collaboration with Smiley does just that whilst also reminding people just how powerful a smile can be.

Big Smiley

The DEDICATED x Smiley collaboration just launched at Tshirt Store across the UK and at selected retailers worldwide. View the full collection online: