Ami launch their first collaboration with SmileyWorld at the prestigious French boutique colette.
The partnership between Ami and the world’s happiest brand follows in a long line of collaborations between Smiley and some of the most esteemed designers in the world.
Ami, which is made up of the initials and last letter of founder Alexandre Mattiussi’s name, have designed a signature range using the iconic Smiley wearing their signature red beanie.
The collection is due to be released this summer and will be sold in the two AMI flagships in Paris and the best concept stores and departments stores worldwide. However a capsule collection of 90 tees and 120 sweatshirts was launched exclusively at colette in Paris this week.