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Yet again, Smiley dazzled in the spotlight at the latest London Fashion Week which showcased the dream of British Spring Summer 2016 collections.

The world’s happiest brand featured again in Anya Hindmarch’s show stopping catwalk show, which was the 4th catwalk collaboration with the iconic accessories designer who continued fusing the world famous Smiley with some of the biggest and best retail icons, including; John Lewis, Carrefour and Nationwide.

 use 1

The show was packed with innovation and creativity, with a focus on the great British high street. The models and bags were emblazoned with diagonal stripes, and movements carefully synchronised to powerful electronic music, and if the audience wasn’t captivated enough the theme of tessellation was further reinforced by gymnasts showcasing beautifully choreographed kaleidoscopic shapes in a mirrored set. 

 use 2

It was evident that the engaging catwalk collection put a smile on the runway during LFW, and Smiley looks forward to a bright future with Anya.