American superstar Jessica Sooyoun Jung helped launched Anya Hindmarch’s luxurious collection with Smiley in Hong Kong this week.

 Smiley x Anya 2

The actress posed for photos with the range, which combines Hindmarch’s exquisitely crafted leather bags with the iconic Smiley face to create a beautiful happy hybrid made for the catwalk.


The collection was launched with an in-store activation that included statement pieces placed against passive backdrops to craft an eye-catching, stylish layout.


The event was extremely popular with some of the biggest members of the Chinese press in attendance along Jung’s hardcore fans.