SmileyWorld, the world’s first truly interactive and multimedia brand has teamed up yet again with internationally renowned brand “B.Duck” to launch its second collection for SS15. After successfully launching this exciting collaboration for FW14, these exciting brands have joined forces yet again to create another electric collaborative collection for this summer.

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Bringing together two unique brands that share the same ethos and a joint philosophy to spread the word of happiness and positivity and creating a platform for self-expression, through inspiring, innovative and cool streetwear and accessories for all those fashion junkies and hipsters.

This SS15 collection again fuses the happy, colorful and vibrant tones from SmileyWorld with fun playful B.Duck, together with a whole new color pallet and new product selection across men’s, women’s and kidswear. Expect to see a burst of happiness this summer with our unique range exclusively put together for this season.

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SmileyWorld embodies the spirit of the digital generation and is dedicated to those that are inspired by technology, music and the digital lifestyle today. Delivering bold, emotive and engaging collections that are inspired by a world of emoticons and underpinned by a desire for individualism and self-expression. As the first interactive multimedia brand, SmileyWorld has established itself as a universal digital language that plays a key part in our daily vocabulary with billions of emoticons shared every day.