Smiley, the World’s happiest brand, is delighted to announce the launch of its latest fashion collaboration with Black Martine Sitbon.


This contemporary sportswear collection consists of a capsule range of sweatshirts, snapbacks, tee shirts and a range of accessories that include tote bags, clutches and handbags.

Fusing iconic Smiley style guides such as Smiley pop art, Smiley flags and classic Original Smiley logos with Sitbon’s high fashion styling and design philosophy to create a modern yet simplistic range for the young, chic and hip.

Black Martine Sitbon X Smiley is now available exclusively online and across 22 concept stores in Korea.