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New for 2015 – spread some happiness at the beach this summer with the newest collaboration from SmileyWorld with Colors of California for summer 2015.


This exclusive line of stylish beach footwear for adults and kids is bold, playful, cheeky and imaginative, and created to showcase SmileyWorld’s long standing ethos of positivity, happiness, and most of all self expression.

The fun collection of functional and fashionable footwear is dedicated to those that live for the summer and everything it brings – those long days on the beach & unforgettable late nights – impromptu beach parties and just hanging out with friends. The Eva flip flop (€39) is perfect for a ‘sea queen’ and comes in black, white, or blue with flower and Smiley icon bling accessories. For a more retro poolside look, the unisex transparent jelly sandal (€35) comes in flashy pink, orange, blue, and white, with a yellow winky smiley face on the front – a summer favourite!

This new footwear Colors of California is a youthful Italian brand that combines quality and creativity with bold, bright, and beautiful colours representative of California beaches and sunsets. SmileyWorld shares their same positive vision through the use of humorous emoticons as a way to remind people just how powerful a smile can be.

Put a smile on your feet :) The entire collection is now available in store and online https://www.colorsofcalifornia.it

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