SmileyWorld continues to catch the attention of buyers throughout the world with its unique emoticon-based platform for self expression,  showcasing its exciting collaborations and products at the most influential trade shows worldwide. 

This week, global brand partners are launching their brand new SmileyWorld collections at the landmark trade event, Big Buyer, located at the International Exhibition Centre in Bologna, Italy from the 25-27th November. 

The three-day event is an exclusive show for industry experts within stationery, office, school, party and creativity markets to showcase products set to launch in the coming year, as well as current trade and consumer trends. 

SmileyWorld licensees at the event include Lannoo, presenting their exciting new collection of SmileyWorld products including a full range of back to school products set to launch in 2016, and Pelikan, showcasing their impressive SmileyWorld stationery collection and exclusive samples from the newest range. 

Pelikan 2016 Collection 

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Lannoo 2016 Collection

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So if you are in Bologna this week make sure to check us out! Dates and Times as follows: 

25th and 26th November 09:30-18:30 

27th November 9:30-16:00