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Smiley has a knack of appearing on the catwalks of the most prestigious shows in the world and this seasons SPRING 2016 catwalk in Milan didn’t disappoint as usual.

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Italian superbrand and luxury fashion brand Fendi launched it’s latest collection and the team at Smiley were very excited to see our latest catwalk partnership taking pride of place as this seasons ultimate bag accessory – The Fendi Bag Charm.

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This small accessory is ‘spiked with humor’ and proved a huge hit as it dangled off a leather messenger bag whilst the show was critically acclaimed by some of the world’s hottest celebrities and leading fashionistas.

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Fendi founded the funky bag bugs and monsters a couple of seasons ago and this trend quickly became popular especially in the Asian markets. Fendi join an elite group of luxury brands that continue to champion Smiley as a leading trend, in the last few seasons alone Smiley has had catwalk collaborations with Anya Hindmarch, Moschino, Fyodor Golan, Carlos Diez, Jean Charles De Castelbajac and Christian Dior.