Check out Fendi’s striking Smiley store window display situated in Landmark, Hong Kong displaying its latest and hottest collaboration with Smiley. 

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The Italian luxury fashion brand, Fendi teamed up with Smiley to launch the ultimate ‘bag charm’ accessory earlier this year. The super brand’s collection is fun, fashion forward and the provides the perfect statement accessory.

The Smiley team were delighted to see the Italian flagship store spread a bit of Smiley happiness at one of Hong Kong’s leading luxury fashion destinations. 

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More Smiley windows are planned across Fendi’s global network of stores throughout the rest of 2015.