SmileyWorld is happy to announce yet another successful year and continued collaboration with Guangzhou Qiankun, a contemporary bag licensee in China.

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A sneak preview of the the AW15/SS16 bag collection was showcased to leading industry insiders on October 20th – 22nd at Reed Huabai trade show in Shenzhen China, where over 50 SmileyWorld designs were showcased.

The striking booth had an urban rock theme with vibrant splashes of yellow, red and pink carefully designed across shoulder bags, backpacks, oversize totes, clutch bags and ipad cases.

Designs included bold placements, all over prints, embossed and cut-out designs with specially created SmileyWorld embellishments.

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The outstanding new collection, aimed at young adults will launch later this year in freestanding SmileyWorld franchised bag stores across China.