Smiley launched their latest 360 collaboration with Giordano Taiwan at an exclusive press event at the Shin Kong Mitsukoshi Mall in Taipei City.

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The latest collection from the world’s happiest brand and Taiwan’s prestigious retail chain took place at an exclusive press conference to 60 of the countries leading press and hundreds of Smiley super fans which featured a product reveal from one of Taiwan’s most popular Mandopop bands of the moment ‘Dream Girls’.

 

The award winning Taiwan based girl band who have over 2 million followers on Weibo and facebook exuded the confident, happy and positive streetwear styling of this latest collection as they strutted around on stage rocking exclusive Smiley x Dream Girl bespoke knits championing the collaboration. 

 

“Share Your Smiley” is the latest collaboration between the 2 powerhouse leaders in the happiness movement and featured mens, womens and kids product alongside a highly innovative 360 degree marketing activation. This unique campaign brings branded “Share Your Smiley” product to life alongside an in-store promotion that includes shop window displays, Smiley ‘selfie’ street team and a unique POS shop-fit.

The campaign has been a huge success to date, fusing the positive spirit of happiness with Smiley’s own unique and very personal touch. 

The campaign has been a huge success to date, fusing the positive spirit of happiness with Smiley’s own unique and very personal touch.S__7667751

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