Iconic Asian fashion retailer IT launched Smiley’s latest footwear collaboration with super-hip Italian brand Joshua Sanders at it’s flagship Hong Kong outlet.


The collaboration between the world’s happiest brand and one of the most coveted high end designers of the moment features slip ons decorated with Smiley patches on sponge and cotton textures, with repeat Smiley patterns on backpacks and slips.


The collection was launched with a full in-store activation that included an entire shop window display, bespoke pedestals and a giant backdrop all in all over repeat Smiley patterns to ensure the happiness takeover was complete throughout the store.


The Smiley Joshua Sanders collection is now available in a selection of the worlds most prestigious high end boutique independent stores, to see full the collection click here.

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