Ami launches its first collection in collaboration with SmileyWorld for Spring Summer 2015, created by Alexandre Mattiussi to bring Smiley to life in a unique and contemporary collaboration.


This exclusive range is hallmarked by the iconic Smiley wearing Mattiussi’s trademark red beanie throughout, and cardigans, tee shirts, polo shirts, and shirts all feature embroidered chest pocket logos whilst tee shirt and sweatshirt with full size logo print. The collection also features a skateboard and keychain to ensure an element of street alongside the high quality fabrics and preppy styling.

Ami x SmileyWorld is now available at the Ami flagship store in Paris, across some of the world’s leading specialty independent boutiques, and at

Skate Board

Alexandre Mattiussi gained experience at Dior, Givenchy and Marc Jacobs before launching his own label Ami in 2011, with the aim of producing an effortless wardrobe of stylish and wearable men’s clothes.

SmileyWorld delivers bold, emotive and engaging collections across 12 product categories that are inspired by a world of emoticons and underpinned by a desire for emotional interaction and self-expression.