We are delighted to announce the launch of the Laline x Smiley Limited Edition collection, a line of aromatic bath & body care products made to nourish the body and soul and ‘catch happiness’.
This exciting new collaboration kicked off with an exclusive launch event in Laline’s flagship store in Israel and was attended by some of the countries leading celebrities and tastemakers, who were all photographed with the iconic Smiley. To support this prestigious range of products Laline featured a billboard campaign throughout Tel Aviv, as well as magazine advertising and bespoke POP to round of the complete activation of this collection. Products were also seeded to leading journalists around the world which created a lot of exciting credits for the products on some of the leading opinion formers Instagram pages.
Laline prides itself on maintaining an open mind and free spirit, and encourages health and beauty as a lifestyle. Using the finest ingredients to create a mix of scents and nourish the skin, today Laline is a top quality beauty provider with over 100 stores worldwide and based in Israel.
The original Smiley is a universal symbol for positivity and happiness, and Laline wished to share these important values by having a special edition collaboration with the world famous icon for happiness. The line includes a wide selection of body care bath & shower products such as body mousse, body mist, exfoliators, hand cream & foot cream, as well as beauty accessories such as cosmetics and ambient aromas. The whole collection is inspired by love and joy in classic Smiley colours of white, black, and yellow with prices ranging from £5 – £30.