We were delighted to get a sneak preview of our latest collaboration with premium Italian fashion brand Happiness, at iconic fashion exhibition Pitti Uomo, in Florence this week. 


Happiness have produced an exciting new collection of urban inspired luxury sportswear for spring 2015 in monochromatic colours and featuring some contemporary plays on the Smiley face.

The collection will be available in Happiness stores and on the Happiness and Smiley web stores.