This time it was for the much-anticipated Jeremy Scott for Moschino SS15 show, which took place on September 18th during Milan Fashion Week.

Having previewed the Moschino men’s collection at Men’s Fashion Week earlier this year, it was time for the women’s collection to walk the runway, and in typical Jeremy Scott fashion, the show was as wacky as ever.

Using Barbie as the main inspiration, the show was a crazy combination of bubblegum pink, fun prints and out-there styles, with models wearing platinum blonde wigs to complete the Barbie look.

The iconic Smiley adorned sassy swimwear, large tote bags and retro silk headscarves adding a colour pop of yellow to the vintage-themed feminine catwalk. Chunky gold necklaces in the shape of Smiley’s added a street look to the second half of the show, which was viewed by Italy’s fashion elite.

The movement of happiness as a global fashion trend continues to grow, and once again Smiley are at the forefront of that culture.