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Moschino by Jeremy Scott has launched for SS15 a new licensed collection with Smiley, representing an exciting development from the world’s happiest brand. Moschino is one of the most celebrated fashion houses in the world and with creative director Jeremy Scott at the helm, has become one of the world’s hottest brands today.

This outstanding SS15 collection fuses Scott’s unique interpretation of luxury sportswear with his tongue-in-cheek ‘Fauxchino’ designs and is finally available in some of the world’s leading boutique stores, so this week we went to check it out in Moschino’s flagship London store.

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This Moschino collection brings streetwear with attitude and a unique sense of humour to the world of high fashion and Smiley features heavily across the entire collection.  Featuring colourful prints on sweaters, swimwear, suits, shoes and accessories as well as Smiley’s world famous flag style guide used as an all over print, the collection is a complete range of clothes and accessories.

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One of our particular favourite pieces is the Smiley black bomber jacket that features the very cheeky ‘Fauxchino’ Smiley interlocked logo design emblazoned on the chest and back, an iconic Smiley reborn as a humorous twist on Chanel’s logo.

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Hurry up and get yourself a signature Smiley yellow swimsuit or a colourful all over Smiley backpack to wear all summer.