Smiley is delighted to announce a brand new collaboration for SS15 with Joshua Sanders.

Bringing together the world’s happiest brand with an emerging fashion talent who crosses and connects couture with the street, combining Italian luxury with a cosmopolitan view of fashion.


The collaboration features Smiley slip on shoes decorated with happy patches that bring the iconic Smiley face to life. When your right foot winks, the left responds with smile and the lettering on the heel both emphasises a message of positivity and also of irony with the invitation to “smile please”.


Sponge and cotton textures make up the slip on with a double or single sole and features a colour palette of classic blue, monochrome black and white  that creates a contrasting effects. This capsule collection also offers classic Smiley yellow for a sophisticated tonal look.

The Smiley collection will be on sale from January 2015 in selected boutiques and international concept stores.