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Licensing Worldwide TV got an interview with Smiley’s CEO Nicolas Loufrani, during the recent Brand Licensing Europe in London, where he gave an exclusive insight into the ever-expanding world of Smiley. 

Nicolas joined TV host Mirella Anstey, to share Smiley’s successes from 2015, as well as the brand’s plans to carry these into the future as a worldwide trendsetter, all whilst remaining at the forefront of the global happiness revolution.

During the interview, Nicolas discussed the business’s exciting news stories that includes a much anticipated foray into animated kid’s TV, blockbuster fashion collaborations and the importance of maintaining great relationships with licensees and retail partners. 

Check out the exclusive interview!