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Spread some happiness with this summer’s hottest collaboration, bringing together the world’s happiest brand Smiley and the world’s hippest colours from Pantone Universe.

Pantone Universe and Smiley have teamed up to create a complete range of minimal, yet super vibrant beachwear for men and women that includes; classic tees (£35), tanks (£35), oversized tee (£40), swim shorts (£65), and convertible tote bags/backpacks (£30). Fusing the world famous Smiley face with the king of colour, to create the most exciting collaboration ever to hit the beaches.

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Each product is trademarked with Pantone’s unique colour coding, featuring; Vibrant Yellow, Caviar, Dark Denim, Capri Breeze, Pink Flambé, Fiery Red, Beach Glass, and all feature the iconic Smiley.

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This exciting collaboration is available exclusively at the Pantone Universe x Smiley pop up store at Boxpark, Shoreditch until August 31st 2015. and soon at world famous concept store colette in Paris from the end of July 2015, with a special ‘colette Blue’  limited edition capsule collection.

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The pop up shop and exclusive for colette will act as a teaser ahead of the launch for SS16 of a full collection, which will be distributed through the world’s best concept stores, Pantone Universe flagship stores and online at: www.pantonecolorwear.com