Smiley and Pantone Universe launched their latest collaboration at an intimate press and buyers launch event in London.

Over 100 people, including 50 of the UK’s leading fashion journalists attended the event in the collaborations pop up store in Shoreditch.

Guests at the event enjoyed Champagne, beers and a fantastic Pantone Universe Smiley goodie bag that featured a super cool limited edition tee shirt and convertible tote bag/backpack.

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For those who didn’t get a chance to stop by the launch party last Thursday, make sure to visit the store over the next few weeks!

The Pantone Universe x Smiley pop up store will be open until August 31st :) for more information on the collaboration visit http://blog.smiley.com/pantone