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SmileyWorld launched its latest Autumn Winter 2015 collection for men and women with an exclusive showcase to the trade and press in Shanghai, China.

The AW15 collection offers a complete range of men and women’s apparel and accessories featuring outerwear, denim, quilted winter jackets, knitwear, sweatshirts and a full range of accessories. The designs  are inspired by live music and the unique urban street styling that keeps Smiley at the forefront of pop culture and features a selection of striking prints, detailed embellishments, with key pops of colours. The rock and roll styling includes red plaid, gold studs and soft leather that pays homage to punk. The collection also features a variety of bold, emotive and engaging  slogans to tie in the brands ethos for self expression.

Alongside the collection, SmileyWorld premiered its latest store concepts due to roll out across China this fall, offering a contemporary urban look that activates the unique spirit of SmileyWorld at consumer touch points.

 adult yihua 1