Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy and highlight good news. Over 4 decades, Smiley has become the most recognizable icon in the world and remains so to this day, however, Smiley is more than just an icon, brand and lifestyle; it’s a spirit and a philosophy and exists to remind people of how powerful a smile is.
Smiley has a long established history of success in the FMCG market ever since Smiley’s registered 3D trademark was popularized in the market with a leading food manufacturer, who have been producing a ‘Smiley potato’ featuring a 3D render of the Smiley face for 20 years and serving millions of SMILEY® meals weekly on a global scale.
In 2015 Smiley has continued it’s expansion within the FMCG market and are pleased to announce a new partnership with GIRAUDI GROUP who have over 50 years experience and have become a market leader in this sector. This new partnership offers worldwide exclusivity on a new range of frozen products made from the world famous icons Smiley, which includes omelets, chicken nuggets, beef and veal burgers. This delicious selection of products has been made with 100% certified European meat, to control the quality from production to customer’s plate.