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For AW15, Smiley London takes inspiration from the brands iconic British music heritage, with the launch of Culture Clash, a pastiche of 1960s and 1970s pop culture.

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The collection, which launched this week at an exclusive bloggers event at the Smiley pop up store in Boxpark features a combination of distorted images vs geometric prints and digital photography, with each products having a unique story and statement design; the highlight pieces being propaganda sweatshirts (£44), What the Punk hoodies (£49) and vintage punk inspired tees (£28) all featuring it’s very own unique Smiley twist. 

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The new collection and event went down a hit with London’s leading fashion and lifestyle bloggers, who spent the night sipping on Prosecco and beers and all received an exciting Smiley London goodie bag to take home.

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Culture Clash represents the anarchistic nature of the British punk movement, which revolutionised fashion and music throughout the world. From Vivian Westwood to Sid Vicious the effects of 1970’s UK rock and roll makes it is as relevant today as it was over 40 years ago.

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Smiley London prides itself on its strong relationship with the UK music scene and this collection truly plays homage to Smiley’s authentic roots. This Smiley London line is perfect for those willing to stand out and express their inner rocker. Graphics are inspired by London punk culture with messages of rebellion and anarchy such as ‘God save the queen’ and ‘what the punk’.

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If you missed out on the launch party, make sure you stop by the Smiley store in next few weeks and check it out!