The Smiley Team were delighted to make their first appearance at the Munich Licensing Market at Hotel Bayerischer Hof in Munich, Germany. 

Embracing the day by showcasing the amazing year Smiley has had, as well as sharing a keynote presentation with German licensees and retailers to display the plethora of exciting opportunities to partner with Smiley in the German market for 2016.

Smiley presented its brand new animated kid’s TV series Smiley Kids, as well as the variety of exciting new launches from the brand in apparel, FMCG, gift & toys, homewares, publishing, stationary and promotional opportunities.

Smiley are already working with some of Germany’s industry leading licensees across a variety of key categories including: Back To School and Stationery with Herlitz, Gift & Plush with Nici and fast expanding partnerships in new areas with prestigious licensing partners including Amscan Europe GmbH, BSB – Obpacher GmbH, Carletto, Eigenart, Guenthart, Hahne, Holtz GmbH, Intersnack, Klebfieber, Simba-Dickie, TV Mania and Undiz.

Continuing to spread happiness at leading tradeshows worldwide, the Smiley promotional team were back to hand out 1000 Smiley badges at this one-day event.