As the global sticker trend continues to be a dominant force not just in the stationary market but also on the fashion catwalks, even prestigious accessories designer Anya Hindmarch (another Smiley collaborator in 2015) is using stickers as the inspiration behind her SS15 catwalk collection.


Today with personalisation a major trend in global pop culture and the idea that you can ‘sticker up’ your bag, phone or notebook and make it into your own personal artwork the demand for Smiley stickers has reached an all time high.

As a result Smiley are delighted to announce a deal that will seal global distribution rights for the world’s happiest sticker books.

Smiley have team up with major International partner Editis (the second largest publishing group in France, owned by Gruppo Planeta from Spain with over 2600 staff and 40 publishing houses) and their children’s publishing division Livres du Dragon d’Or to seal worldwide selling and co publishing rights. This follows off the back of huge retail successes that has seen unparalleled sales in France for Smiley sticker books since their launch in 2012.


There is today no better way to express yourself than with SmileyWorld sticker books that deliver bold, emotive and engaging content inspired by our world of emoticons and underpinned by a desire for individualism and self-expression. The partnership with Editis has seen Smiley produce a complete range of sticker products that also include diaries, calendars, colouring-in activity books, as well as an icon dictionary using SmileyWorld emoticons. For the sticker collectors Smiley produce a seasonal range of 6 small themed sticker books which are released around different themes such as; bad boys, c’est cadeau, girly, love etc., music, peace & love and this encourages collectability amongst Smiley sticker fans.

The books will target a broad demographic that will include both sexes from kids through to teens and even adults. SmileyWorld has a directory of 1,000s of Smiley emoticons and this offers this exciting partnership limitless opportunities for ranges of products and releases over the coming years.