Smiley enjoyed an exciting first day at Brand Licensing Europe 2015 yesterday at London’s Olympia exhibition centre.

As the world’s happiest brand, Smiley unveiled its exciting new contemporary stand design at the BLE 2015, showcasing this season’s major happiness trends and also some of the brand’s show-stopping collaborations from 2015.


The stylish booth, designed with signature black and yellow tones and modern light boxes, presented the major Smiley trends from 2015 that includes; Denim, Kawai, Bling Bling, Signature, Black and White, Flags and Masterpieces. These all highlighted the unique product offerings that Smiley continues to launch into market with partners such as Moschino, Anya Hindmarch, Black Martine Sitbon, Ami Paris, Claire’s, Zara, Laline, Mia Bag, Herlitz and Livres du Dragon d’Or, amongst others. The highlights were played off under the backdrop strap-line of ‘We Create Trends,’  a fitting statement considering the amazing year the brand has enjoyed of bridging the catwalk with the boardwalk via a host of exciting partnerships, both at the middle and very top of the market.

The Smiley booth at BLE 2015 was packed to the rafters throughout the day, as the sales team and brand directors staged back-to-back meetings with the biggest licensing partners in Europe across all categories throughout the day.

With much more of the same expected today and tomorrow, stay tuned into the blog in the coming days for more exciting news.