Smiley continues to be a global trend the world over and if we are not talking about it the rest of the world is. Skulls are out and Smiley is in for 2015, and if you don’t believe us check out the latest issue of leading Italian women fashion and style magazine Gioia and their one page feature just on our influence on fashion, music, celebrities and pop culture today.


The feature titled ‘Smiley Please’ pays tribute to the iconic Smiley face, which is adaptable to all of fashion and is the most recognised face in the world today. The fashion story showcased a whole page of Smiley collaborations including the latest footwear line by Joshua Sanders, Moschino x Smiley flag swimsuit, the Smiley for Zara striped tee shirt, and the fabulous tie dye fringe top from the Smiley for Benetton Beachwear collection.

Join the happiest trend in the world for 2015 and get Smiley.