We are super excited about the launch of Benetton’s new range of Smiley Beachwear due to hit the stores at the end of this month, just in time for Summer 2015.

Are you ready for a colourful summer to mix ‘n’ match fun floral patterns and ruffle tie-dye prints?


A huge collection of beachwear designed to give every woman a feeling of happiness, with bright colours and smiley icon faces. Create a new style everyday with triangle and bandeau tops, strappy or hip hugger bottoms.

These pieces are set for all ages, and the baby collection even matches the adult apparel splendid for a family summer holiday!

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Treat yourself to the all over tie-dye loose tank top with fringe detail to be worn over a swimsuit at the beach, or at one of this season’s funky festivals. When the sweet sun comes out, the holidays begin!

Smiley for Benetton Beachwear is coming soon across all stores worldwide and online.