Some of the biggest name in show-business flooded to the O2 Arena in London last night, however there can be no bigger names than have been pictured in Smiley over the last 12 months.

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The team at Smiley were delighted to see multi Grammy award winning artist and Coldplay frontman Chris Martin pictured out with his Hollywood celebrity wife Gwyneth Paltrow and kids last week sporting a Smiley baseball cap.

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He joins an esteemed list of uber celebrity artists rocking Smiley that includes Pharrell Williams, Katy Perry, Miley Cyrus, Rita Ora and Idris Elba.

 Not many brands can boast a similar celebrity following.