Following on from a successful launch last year, Smiley have confirmed a new license deal with Italian sunglasses brand Italia Independent.
This hugely successful collaboration brings together long-term friends and both businesses respective CEO’s, Nicolas Loufrani, and Lapo Elkan, for another foray into premium eyewear.
The collection, which includes wayfarer style tinted sunglasses, features the iconic Smiley logo as an all over print on glow in the dark frames in green, blue, orange and pink.
The sunglasses launched this Summer in some of the world’s leading department stores and specialty independents and have become a must-have accessory. Smiley have also been organising activities throughout the season with DJ’s in Ibiza and have had some of the biggest names in house music wearing them, including Derrick Carter, Maverick Sabre, Nina Kraviz, Pendulum and Technasia to name a few.