Following on from the 2013 best-selling collection, Smiley have partnered with Herlitz, now part of the Pelikan Group, again to develop a range of Back to School products.
This season sees rucksacks, pencil cases, folders and notebooks designed across three different themes, so there is something for both young teen boys and girls.
‘Rock & Roll’ includes monochrome pieces with musical instruments, ‘Lucky Star’ features bold musical symbols and stars, and ‘Happy’ uses a variety of colourful smiley expressions. Every range is both cool and practical.
The collection launches across selected retailers in Germany this week, and is available on smiley.com