Smiley is delighted to announce yet another brilliant partnership with Happiness; the iconic Smiley icon fused with the off beat urban brand, has successfully created many dynamic, fashion forward collections over the years – and this collection just gets better!  

The full collection is set to launch for SS16, however a sneak peak of the collection will be presented at the leading international and contemporary fashion trade show, White Milan from the 26-28th September 2015.

 Screen Shot 2015-09-24 at 12.04.12

The exclusive teaser collection includes a selection of stylish vintage inspired oversized t-shirts, that fuse playful graphics and bold slogans including “we bring you happiness” and “have a nice life”.


Screen Shot 2015-09-24 at 12.04.25