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Smiley London fashion goes back to its iconic music roots. Smiley, the yellow happy face, has come to symbolise a love of music and partying together, since 1970. That yellow face, for millions, has represented far more than a logo: Smiley has been, and is now, a real life philosophy. The engagement between Smiley and Music has been regenerated again on one of the most important house music stages in the world: the Space Club in Ibiza.

Smiley London goes at Space opning party in Ibiza

Every year during the last week of May on the coolest Balearic island, partiers coming from all around the world to gather at Space to celebrate the music with all the worlds top DJs, such as 2manyDJ’s, Felix Da Housecat, Groove Armada, Carl Cox, Roger Sanchez.

As you can see from our pics :) this year the common fashion trend to represent oldskool house, electro and techno music has been Smiley London and the Smiley logo.

Show your love for music and this iconic symbol of happiness and come say hello at our Smiley London Facebook page, or our boutique in London at Boxpark Shoreditch!