Smiley London collection strengthens its East London music message with more support from leading musicians! This time is the singer and guitarist of 5sos, Luke Hemmings that brings its vibe and talent through the iconic Yellow Smiley Face during the opening of the One direction Concert in Uk.

Formed in Sydney in 2011, the band consists of Luke Hemmings, Michael Clifford, Calum Hood and Ashton Irwin, these young music ambassadors have become recognized through Youtube channel posting videos of themselves performing covers of popular songs.

Keep Smilin’