Smiley London has teamed up with the UK’s premier online cutting edge fashion retailer – ASOS – to launch exclusively its high summer 2015 collection, bringing together these 2 market leading hipster brands.

ASOS attracts more than one million visitors per week and offers a wide range of clothing and lifestyle accessories for men and women on one digital platform and is the go-to place for the UK’s online shoppers. Whilst Smiley London pays homage to over two decades of UK dance music and DJ culture, drawing influence from the block rocking beats, unforgettable raves and the unique fashions that keep London at the forefront of music and street culture.


For high summer 2015 Smiley London launches a completely new interpretation of the iconic Smiley, with an entire collection consisting of monochrome styles and prints with an occasional trademark Smiley yellow colour pop. Sublimation prints feature heavily across men’s and women’s crew neck t-shirts and loose vests, while transitional hoodies & jumpers are emblazoned with bold slogans.

Smiley London connects the fashion, music and digital worlds together and the brands iconic association with 80’s dance music and popular culture ensures Smiley London a cult celebrity following, as well as a music partnership with Space Ibiza putting the brand slap bang in the faces of the summer party crowd.

View the SS15 collection online:


A truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements and the pursuits of happiness, a collection that is dedicated to the brands iconic links to Electronic Dance Music and pays homage to over 3 decades of DJ culture.