Smiley are delighted to announce that they will be exhibiting once again at Brand Licensing Europe this October to showcase their latest products.

The Smiley Company is one of the 100 biggest licensing companies in the world. The trademark is registered in over 100 countries and in more than 25 product categories and has significant exposure through licensees in sectors such as clothing, home decoration, perfumery, plush, stationery, publishing and more.


Smiley has a long established history of successfully licensing products with major names across a diverse range of industries. Highlights from 2014 so far include fashion partnerships with high profile designers Anya Hindmarch, Italia Independent and Moschino; back to school success across Europe with partners including Herlitz, Alpa, Lannoo Graphics and Stationary Team; FMCG promotions with Nutella and Ferrero; and kids gifts with Panini and NICI. TV Mania is a key apparel licensee for Smiley, whose retail clients include some of the biggest European fashion chains such as Esprit, Urban Outfitters, El Cortes Ingles, La Halle, GO Sports and many more. Smiley also have several direct-to-retail deals in place with major high street stores throughout Europe, including H&M, Benetton and Etam.


Smiley currently has over 200 licensees across 15 different industries. The brand’s sales growth in 2014 has increased by 25% compared to 2013, and Smiley have signed 24 new licensing deals in Europe to date this year. 2015 looks set to be even more successful, with new projects and partnerships already being planned out.


Speaking about the decision to exhibit at Brand licensing Europe, CEO Nicolas Loufrani said, ‘BLE is the most important licensing show of the year for trademarks, licensors and brands like Smiley, so it was an obvious choice to be here again. We have a lot of exciting new launches coming up next season, and I am looking forward to showing existing and new partners our latest collections and discussing future ideas’.


Find Smiley at stand E120