Smiley are delighted to announce the renewal of its license with Italian fashion brand Happiness that will see the launch of the second collaboration between these champions of positivity from high summer 2014.

This fast fashion range will debut at Pitti Uomo 86 in Florence from the 17-20 June 2014 and features collegiate inspired pieces for men & women. Bold black and yellow colours, with highlights of white feature heavily. Sports-luxe styling includes sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts and the original Smiley has a linear deconstruction.

Speaking about the deal Smiley CEO, Nicolas Loufrani said, “Happiness is a brand that shares a common ethos with Smiley, to create premium streetwear products aimed at spreading positivity around the world. I am personally delighted that we have been able to renew our license with them after such a successful AW13 campaign.”

Products will be distributed through Happiness stores across Italy and on the happiness10.com website.

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