On the 15th February at the Savoy Hotel’s Grand Ballroom, the energies of Smiley and Fyodor Golan came together for a collaboration of premium couture with our iconic logo: a four piece collection was presented on the catwalk; demonstrating unique application, technique and usage of leather materials. The designer duo allowed the inclusion of an edgy limited edition Smiley London goodie bag giveaway to the two front rows, furthering the affiliation between our two great brands.
Launched in 2010, Fyodor Podgorny and Golan Frydman created a luxury fashion brand built around the couture sensibility.
Fyodor Golan have never been afraid to mix up the couture landscape with their own style and taste, such as their experimentation with KISS rock band influenced designs.
Smiley is, of course, a well known music icon ranging back to the years of hippy rock, through the heydays of edgy rock ‘n roll, disco and house music. The collaboration was a match made in fashion rock ‘n roll heaven.
The entire Limited Edition Collection will be available at Smiley Fagship store in Shoreditch, London.