Smiley returned to BLE this year to showcase the many innovative and exciting licensing opportunities that make the brand one of the world’s top 100 licensing businesses. 


Featuring a state of the art stand design that hosted a variety of new products from some of the biggest licensees in the world, including TV Mania/Fashion Lab, Nici, Landmark Group, Incidence, Herlitz, Hallmark and Ferrero.

With happiness today a primary consumer trend in media, entertainment, fashion and advertising and major brands like Coca Cola, Nivea, Volkswagen, Lipton, Nutella, Club Med are communicating the theme that as always been the brand DNA of Smiley, the show was a phenomenal success and opened doors to host of exciting new opportunities for the year ahead.