Throughout April, Smiley has been showcasing its current and new collections to prestigious fashion and lifestyle press in Europe, cementing its place in the industry as a truly global brand.

As well as our in-house Smiley London apparel range, press also previewed the AW14 collection by Spanish designer Carlos Diez for Smiley, Happy Sports, the latest Smiley sportswear, a new collaboration between Smiley and Italian fashion brand Happiness and Smiley World ‘back to school’ products.

Press were treated to delicious canapés, cocktails and cupcakes in each of our European PR agency showrooms, in fashion capitals including Madrid, Milan and Paris.

With so many new launches coming up, we almost want it to be Autumn already!