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Throughout 2015, Smiley continued to expand its presence in the Back to School market, with a total of 12 licensees in key territories including France, Italy, Netherlands, Russia and Mexico, offering a full array of back to school products.

Smiley and SmileyWorld Back to School partners already include industry leaders Alpa, Pelikan Herlitz, Lannoo, Sportandem and The Stationery Team, and the brand is committed to supporting current licensees to ensure their growth at retail.

Nicolas Loufrani, CEO of The Smiley Company, says: “Back to school licensing partnerships continue to be one of our best performing licensing categories. Our focus as a business is to create a total lifestyle brand, and the back to school market is a key ingredient in this, by creating real trend-inspired style guides. This helps inspire our partners to create a wide range of products that allow their consumers to Express Themselves.”

With every indication that the happiness trend is here to stay, Smiley is the perfect brand for sending kids to school in 2016 with a smile on their faces… and their backpacks!

Back to school