Smiley continues to be at the forefront of the happiness trend that has recently become a major phenomenon in the food industry.


Over the last few days, 7 Smiley licensees showcased their Smiley food products at Anuga trade show in Munich.


To support the brand’s exciting expansion into FMCG, and to spread the brand’s message of happiness and positivity to the food industry, Smiley sent its crack promotional team to the trade show to lighten the mood and spread the taste of happiness at one of the world’s leading food industry trade shows.

We thought this was a great way to support our partners at the show which included: Intersnack, Giraudi, Hahne, Dalla Costa, Guenthart, Witor’s and Compagnie Patissiere.

The Smiley promotional team didn’t disappoint either and have so far distributed over 35,000 Smiley badges in under 5 days, which really must be some sort of world record?