Smiley are pleased to announce the launch of our new skateboard collaboration with German based skateboarding company FUN4U, the extensive range of sporting goods to help celebrate Smiley’s 40th Anniversary this year. The range was previewed in Munich at the beginning of February at the prestigious sportswear tradeshow ISPO. The range includes skateboards, longboards, rollerblades, bikes, scooters, helmets and yo-yos, all donning exclusive Smiley Original and Smiley Society artwork created especially for this collection.
Nicolas Loufrani (CEO of The Smiley Company) explains; “Smiley is building its brand around youth style tribes and we believe skaters are in total tune with our brand philosophy. Our friends at Fun 4 U share our vision so much that they have decided to make it a new business division. The new company Smiley Funwheel is now born and we wish it a great future. It’s not just one more licensed skateboard; it’s a brand new lifestyle brand”.