Smiley continued to significantly grow its presence at tradeshows around the world this month, including a strong presence at Pitti Uomo, one of the world’s most important platforms for launching new projects in men’s fashion.

The tradeshow, created in 1972, is held in the amazing Fortessa De Basso in picturesque Florence twice a year. 


Our unique high end streetwear collaboration with uber cool Italian brand Happiness showcased its latest collection of off beat urban inspired collection of trendy streetwear separates. The collection consists of vibrant tracksuit trousers using the iconic Smiley icon and unique tees, as well as a range of pieces promoting good vibes. 

With successful previous collections it is no surprise that the edgy collection has caught the attention of the press, the Smiley tracksuit bottoms were worn by pop queen and style icon Miley Cyrus, as seen in the picture below.  

You can view all of the Happiness x Smiley range at here: