Smiley were delighted to be a mainline sponsor of The Licensing Awards 2015. 

The Licensing Awards is an annual awards ceremony attended by nearly 1,500 of the UK’s leading figures from the licensing industry and which reflects the dynamic, innovative, consumer-reflective, fun, entertaining, intelligent and prestigious licensing industry in the UK.


Smiley partnered on this event with Uunique, a licensee who creates exciting and fashion forward technical accessories for smartphones and tablets. 

Together Smiley and Unique donated 2 selfie sticks to each table (total 280) at the awards ceremony, so that guests could share on social media and on the big screens at the event their memories and images from the evening.

This table giveaway ensured the Smiley selfie stick had outstanding prominence throughout the evening.

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As part of the sponsorship package SmileyWorld and Uunique were given a massive plug in the events opening ceremony speech by organiser Ian Hyder, where he introduced the brand activation and encouraged people to use their selfie stick packages and take photos and then tweet via the uuxsmiley hashtag throughout the evening.

Photos taken directly from the Smiley selfie sticks were projected directly onto the events big screen TV and the audience engagement led to a record for most tweeted images from this type of event.

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The response to the brand activation was overwhelming and the positive feedback received from leading industry figures to the selfie stick and the integration of a happy and positive Smiley experience at the event ensured this was a hugely successful project.

Check out all the images from the event by searching Twitter #uuxsmiley, however we have enclosed some of our favourite pictures from the event.

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