Smiley took centre stage at the latest edition of Hong Kong Licensing, showcasing the many innovative and exciting licensing opportunities that make the world’s happiest brand one of the top 100 licensing businesses around the globe.


A state of the art Smiley stand hosted a variety of new products from some of the biggest licensees in Asia, including YiHua, Guangzhou Qiankun, I.T.,  CACO, Nici, Landmark Group, Incidence, Herlitz, Hallmark and Ferrero.

With happiness today a primary consumer trend in media, entertainment, fashion and advertising and major brands like Coca Cola, Nivea, Volkswagen, Lipton, Nutella, Club Med are communicating the theme that as always been the brand DNA of Smiley, the show was a phenomenal success and opened doors to host of exciting new opportunities for 2015 in Asia.