Smiley’s publishing success was showcased at Frankfurt Book Fair last week, presenting the latest exciting publishing opportunities from licensee, Dragon d’Or.
SmileyWorld’s previous publishing success has given the brand the urge and enthusiasm to expand its publishing program by tapping into the vast archive of visual content available in its library, and also by partnering with authors for the first time to give added depth to the range of products.
Even at this early stage there are a host of exciting deals in discussions with some of the industry’s leading publishing partners. There are a range of new categories that Smiley is looking into including, Partworks, Language Learning, Self-help, Syndication and Young Adult Fiction.
After a great trip in Frankfurt, the future is looking extremely positive in the publishing market for Smiley!